A NEW TAO Is Coming:
Everything About The AI Reset Explained

This isn’t just another update. In this video, I walk you through the full story, why TAO is evolving after 8 years, and exactly what’s changing. Please take the time to watch and read it all, it’s the only way to fully understand how this next chapter will work and why it matters for you. This is a brand new TAO.

Update - 25th August, 2025. Payment link is live and ready. Click here to buy!

First, let me be crystal clear — nothing you already have access to is going away. Your current TAO membership remains exactly the same but I am starting a new TAO on a new platform and I want you all to join me. Those paying $47/m for TAO can cancel, keep access to the old TAO for free and join the new platform at a MUCH lower price.

All coaching clients will continue like normal, no one is being left behind.

The AI Reset is a brand-new version I’ve built from scratch, and I’d love you to be part of this next chapter with me. All details will be revealed in the next few weeks.

Before I get into this, I want to say thank you.

Thank you for your support over the years.

Thank you for sticking with me through thousands of Zoom calls, tens of thousands of private messages and replies, and for putting up with my tendency to waffle on as we’ve grown and evolved together.

TAO has never been “just another course.” It’s been our shared project since 2018, something I’ve poured my time, energy, and heart into, year after year, shaped by your feedback and your journey as much as mine.

And because of that, I take what I’m about to share with you very seriously.

Over the years, TAO has grown far beyond what I originally set out to build. What started as a focused action plan has turned into a massive, ever-expanding library of courses, tools, calls, resources, and experiments — much of it added in response to your needs, the changing online landscape, and my own drive to keep improving things.

The result is something I’m proud of, but also something so big, so layered, and so varied in history that it’s time to clean out the clutter and bring it back to a clear, simple, streamlined path.

Over the years I’ve:

• Done hundreds of coaching calls for free, at no cost. Thousands of calls in total.

• Seen students go from $0 to $3,000 a month in just six months. As of this morning, I even had someone message me to say they’re now making over $5,000 a month — and they wouldn’t have made it without my help, which is incredibly rewarding for me as a coach.

• Given out tens of thousands of dollars’ worth of resources, including the PLR ebooks I used to commission at $1,000 each – which many of you got for free inside your membership.

• Run weekly and monthly live workshops for years to answer questions.

• Integrated an SEO tool into TAO for about two years, which cost me many thousands of pounds to set up – again, at no extra cost to anyone.

• Integrated a complete DFY social media monthly pack for 5+ niches with 10,000s of images and pre-made social media content, costing $1,000/m.

• Added website templates for members to use.

• Paid third-party coaching gurus thousands of dollars to create custom courses exclusively for my coaching clients inside TAO.

• Sent literally thousands of back-and-forth messages inside our old live chat support system, which I personally manned seven days a week for around four years straight before eventually retiring it.

• Heard incredible stories from my students who have both succeeded and failed. I’ve had students in tears over Zoom at their disastrous attempts, sharing soul-crushing examples of the time and money they’ve wasted destroying their families.

• Been ripped off again and again.

• Been called names, even called a scammer by people who didn’t understand what I did or why I was doing it, because my honesty confused them.

• Invested hundreds of thousands of dollars into my own personal coaching, software updates, maintenance, development, exploring ideas, meeting people, and attending conferences.

• Had people swearing at me out of frustration with their own lack of progress, and by virtue, blaming me for their lack of success.

• Met dozens, if not almost 60, of my students in person.

• Flown around the world at no cost to my students, for free, to meet them in person.

• Had my courses ripped off and put on third-party scam sites.

• Had my software ripped off, cloned, and even attempted to be sold on AppSumo.

• Been betrayed over and over again by affiliates, business partners and people I trusted.

• Made new friends.

• Made fantastic life long clients who share my journey.

• Worked more or less seven days a week since 2018.

• Continued to do all my own customer support even now, to make sure you’re looked after.

• AND MANY MORE THINGS which I can't even think about right now..

The evolution of TAO and why it’s confusing! 🤣

• Released multiple versions of TAO, which has actually left some members unsure of what they have access to.

• Some people have paid for a slight discount for the Marketing Academy during launches of standalone courses where TAO was offered as a one-time discounted monthly deal.

• Others have received TAO lifetime access for free as part of bigger coaching packages.

• Some got abbreviated versions of the Marketing Academy bundled with other coaching offers — for example, my introvert coaching package.

• I’ve also run standalone courses where the Marketing Academy was included but at a much higher price.

• On top of that, TAO has been hosted on countless different platforms over the years — WordPress, Kartra, MemberMouse, Wishlist, and ProductDino and Thrive Suite and a few others... all with their own sales reocrds, login and progress records...

• I’ve run affiliate programs for it on SamCart, FirstPromoter, PayKickstart, and Warrior Plus.

• I’ve bolted on countless features using different WordPress plugins, everything from the TAO community we had years ago, to voting features, and God knows what else.

• There’s so much I honestly can’t even remember myself.

And to give you one example of how messy this gets…

• Bob paid me for a coaching program that cost three and a half thousand dollars. At the time, that included lifetime access to TAO.

• Two years later, he still has access, I’m updating the training, I’m giving out resources — then I release a brand new course that costs $997.

• People are buying it, and current TAO members who are paying the monthly fee get it as part of their plan for free… so should I also give it to Bob? Because he did join under “lifetime access to TAO.”

• But then what about the person who joined six years earlier for $6.99 per month? Should they get it too?

• Or the person who paid for a discounted coaching package for a micro version of the Marketing Academy, should they get full access?

• What about those who bought version two of TAO way way way way way WAY back in the early days, which included lifetime access to TAO?

• Should I just give everyone access to everything and watch them wade through 500+ lessons of random courses they didn't ask for??? There is no blueprint there. No plan. It's counterintuative and a waste of everyone's time.

The list goes on and on.

You can see how quickly it gets confusing, not to mention the different access levels, payment records, and invoices.

This mess creates frustration for customers — and when I say no, they can’t have access, some feel resentment towards me as a coach, even though I’ve delivered exactly what I promised and way more.

Add in the fact that:

• People have different logins across platforms.

• There are missing links.

• Constant confusion about which training is which.

And you’ve got chaos.

Some come back a year or two later expecting the exact same training, but I’ve since moved to a new platform and updated all the lessons to a new software. Others return four years later expecting me to fulfil orders from projects they abandoned.

I always fulfil my orders and I always update my courses, but some people never check, assume the worst, and think I’ve deleted the courses, when in reality, they’re still there, just buried.

Confusion leads to inaction, and inaction is the opposite of what I want.

This is exactly why I’m creating a brand new pricing plan:

• One plan. One price. Everything included.

• One platform. One short blueprint of training.

• No more confusion.

• No guessing who gets what.

• No digging through old platforms for missing links.

• No sifting through 500 tutorials.

• One roadmap to follow. Simple. KISS.

A clean start. A fresh start.

Every member knows exactly what they have, why they have it, and where to find it.

Going forward, everyone is on the same page, with the same access, under one simple system that’s easy to understand and built to grow with you.

Simplified timeline of TAO:

• TAO 1.0 (2018) – $6.99/month for the original Action Plan.

• TAO 2.0 – $14.99 for a slimmed-down Action Plan +4 upsells - Launched with JayKay Dowdall! Thanks, dude!

• TAO 3.0 – $47/month for the Marketing Academy with coaching calls and resources.

• TAO 4.0 – One-time $147 for both the Action Plan and Marketing Academy during relaunch.

• TAO 5.0 – Added standalone courses + upsells, coaching packages, extra tools, and integrations.

• TAO 6.0 – The AI Reset – Brand new, streamlined YouTube-based strategy built for today.

You can see why things have gotten… very confusing. Honestly, this might actually be TAO 9.0 at this point, because I’ve lost track of how many times I’ve completely rebuilt and updated the entire plan over and over again, so forgive me if the version number isn’t totally accurate.

Over the last eight years, I’ve uploaded around 2,500/3,000 videos into TAO — re-recordings, updates, deleted and rebuilt lessons, entire courses redone from scratch when software changed, fine-tuning modules again and again to keep things current.

Right now, TAO is like a massive cupboard crammed with eight years of tools, guides, courses, and “bits and bobs” — some of which even I’ve forgotten are in there.

It’s time for a spring clean.
It’s time for The AI Reset.

Why now?

Yes, you can keep using the old TAO, and it still works. But AI has changed the game completely. Right now is the perfect time for this reset — AI is here, AI is evolving fast, and it’s the ideal moment to create a new TAO because everything in the online world is shifting.

Think of it like moving into a brand-new, bigger home, it’s empty, it’s clean, and you’re starting fresh with more space and better design.

That’s exactly what I’m doing with TAO. This reset is about cutting your path to traffic, leads, and sales down to weeks instead of months, with zero confusion and a single clear focus. I don’t want you stuck using a version built for a different era.

Why The AI Reset is different

• Only one traffic strategy,YouTube, so you’re never overwhelmed by too many options.

• A streamlined action plan you can complete in weeks, not years.

• AI-powered tools or traditional methods, you choose the path that feels right for you.

• A zero-confusion, step-by-step system to go from no audience to traffic, leads, and sales.

Your exact 'TAO - The New AI Reset Version' journey...

• Step 1: Join TAO for a tiny annual fee. Watch the core training covering the strategy, the full funnel overview, and discover exactly what micro-niches work on YouTube – even with zero experience, you’ll be ready to start getting traffic, leads, and sales in just a few months, perhaps even weeks.

• Step 2: Pick your niche. This takes about 30 seconds because the strategy and funnel are so simple there’s no thinking involved. You’ll also get my list of 200 ready-made niches to choose from. No knowledge needed.

• Step 3: Build your simple funnel. Takes about two hours of work, start to finish.

• Step 4: Start creating content – either with AI tools, AI voices, or your own voice. Both are fine. Begin with short, simple videos (1–3 minutes long) and grow from there.

Enjoy the fact it’s never been easier or faster to build an online following and make recurring sales. The new TAO reflects exactly how to do that in the simplest way possible.

Your original TAO membership will remain exactly as it is, I’m not taking anything away.

But The AI Reset is essentially a brand new program, built for a brand new era.

To keep building and supporting this, I need to treat it as what it truly is, a separate, premium version of TAO.

The low $97/year price for everyone and is my way of showing my dedication to my long-time fans.

You’ve stuck with me, and I want to make this upgrade as accessible as possible.

And to be completely transparent, everyone who is currently paying $47 per month for the current version of TAO can switch over to $97 per year and save a fortune ($400+), while still having full access to everything inside. This is my way of saying thank you and showing my appreciation for your loyalty over the years in supporting TAO.

Regardless of which courses, coaching or anything else you have bought in the past, everyone has to join as a new customer.

It’s optional, but I believe it’s the clearest, fastest, most doable version of TAO we’ve ever created together.

“Yeah, Screw You! You’re Just Milking Us for More Cash”

I get it. If I were in your shoes, I might feel the same way at first.

You might be thinking, “Philip’s just trying to get more money out of me.” That’s not what this is about.

For 8 years, I’ve kept my promise to lifetime members; updating, expanding, and adding resources long past what you originally paid for. Many of you joined for as little as $6.99/month or $14.99 one-time for the Action Plan only, and you’ve had years of free updates, thousands of dollars’ worth of resources, and hundreds of hours of my time without paying a penny more.

Just a month ago, I paid over $100 to a designer on Fiverr to replicate some of the top viral thumbnails online, and I gave them to all my TAO members (even the non-paying ones) completely free. That’s the level of value I’ve always strived to deliver, and it’s not changing.

The SEO tool I integrated into TAO (mentioned above) I never charged anyone for, same with the social media packs, PLR packs (which cost me $1,000 each) and so on and so on and so on......oh, and so on... 🤣

And honestly… if I was going to “milk you,” don’t you think I’d charge more than $97/year (which works out to just $8/month)? 🤣🤣🤣

In fact, if you’re one of the people paying $47/month right now, you can cancel and keep the old TAO forever, without even joining the new one. Does that sound like someone who’s trying to squeeze every last penny out of you?

This new AI Reset is not the same TAO you bought. It’s a fresh, rebuilt program designed for today’s world. I’m still keeping everything you already own intact. I’m simply offering a new, clean, faster version for those who want to come with me into the next chapter.

If you don’t want it, that’s fine. You can stick with the TAO you already have forever.

But I think once you see what’s inside, you’ll realise this isn’t about taking from you… it’s about giving you the clearest, fastest path I’ve ever built.

I just want to finish by saying how much I truly appreciate every single one of you who has supported me, whether you’ve been here from the $6.99 days or you joined last month. Your trust, your patience, your feedback, and even your frustrations have shaped TAO into what it is today.

You’ve let me into your inboxes, your businesses, and sometimes even your lives, and I don’t take that for granted for a second.

I’ve always built TAO with one goal in mind, to help you take action and build something you’re proud of. That’s not changing. If anything, this next chapter is my way of doubling down on that promise.

From the bottom of my heart, thank you for being part of this journey with me.

I’ll share all the details next week.

Here’s to our next chapter,

Philip